Google Custom Search Engine - Part 2: What's What is

Part 2: What's What is

Back in part 1, I ended with Wayne mentioning "mad bugs". Since it was only a text message and not a phone call, I still had time to jump on the bus and head down to the office.
I need to get into the nature of our site and our search strategy before I can get into the bugs. You'll understand why after the explanation.
Tickerhound.com is a Question and Answer site based on finance questions. We launched with a couple of thousands of questions AND answers from one of our partners, Investorwords.com (they're the questions asked and answered by StaffQuestion and StaffAnswer. The Answers also give credit to Investorwords.com ).
This way, the site will have a wealth of information and be more useful for the first wave of users at launch.

The bug: when users type in "what's" (apostrophe s) as part of the question, questions that start with "what is" doesn't show up in the results. As you can imagine, a lot of the questions start with "what is" - no good.

Getting there: After more testing and probing, Wayne the MasterBeta.... tester, found than using "what is" in the query will pick up questions with "what's".
We did more testing with "what is" as the baseline for good results.
I tried doing "what's OR what is" then the question as a query but got bad results.
The next one I tried was both the "what's" and "what is" version of the question, like "what's blah blah OR what is blah blah". It generated the same result as just using the "what is".

Solution: convert all questions that starts with "what's" to "what is" before sending the query to google.